Latest Articles in Retail

From sales advisor to ambassador: The new standard of excellence for fashion advisors

For a long time, the role of a fashion salesperson followed a strictly transactional logic: welcome, present, and close the sale. This function was clear and focused on immediate results, and it certainly proved its worth. Today, however, it no longer aligns with the reality of contemporary retail. In 2026, the point-of-sale is no longer merely...

Retail

War in the Middle East: Dubai, a luxury capital on borrowed time

Dubai – Louis Vuitton, Dior, Louboutin... In Dubai's Mall of the Emirates, one luxury boutique follows another. A month into the regional war, their teams of unoccupied salespeople watch for customers or scroll through their phones out of boredom. Having just left Chanel, a rare customer who wishes to remain anonymous is adamant that people “...

Retail|In Pictures

Michael Kors opens first café concept in Beijing

American designer brand Michael Kors has strengthened its presence in China with the opening of a new flagship store in Beijing’s China World mall, a luxury retail hub in the city, which includes Louis Vuitton, Hermès, Gucci, Prada, and Dior. Spanning 3,500 square feet, the Beijing flagship features Michael Kors’ newest global retail concept,...

Retail|IN PICTURES

Madrid's Milla de Oro welcomes Patek Philippe's first Spanish boutique

Patek Philippe has taken a decisive step in Spain by opening its first mono-brand boutique at 62 Calle de Serrano, in the heart of Madrid's Milla de Oro. Although the opening took place discreetly at the end of February, the Swiss Maison has now officially announced the news. This consolidates its presence in the country and reaffirms a historic...

Retail|Interview

Swedish brand Ninepine begins international expansion with Amsterdam store

Swedish brand Ninepine has opened its first physical store outside its home country. The brand has chosen the Netherlands, specifically Amsterdam. FashionUnited speaks with co-founder Benjamin Lau for more information about the brand and its expansion. A brief introduction: Ninepine was founded in 2019 by Benjamin Lau and Kousha Torabi. The...

Retail

Marimekko expands into Indonesia and the Philippines

Finnish textile group Marimekko Corporation is driving its growth in Asia. On Monday, the company announced its expansion into two new markets: Indonesia and the Philippines. The aim is to strengthen the brand's presence in the “dynamic markets of Southeast Asia”, according to a statement. According to the company, the first new openings in both...

Retail

Marks & Spencer crosses the pond, debuts clothing range in US

Marks & Spencer is debuting its clothing line in the US through a new partnership with Nordstrom. A range of the British department store’s womenswear collection will be stocked across 30 Nordstrom locations, spanning Los Angeles to New York. Both in-store and online, the American premium retailer will offer over 60 items from Marks & Spencer,...

Retail

More Europe for Inditex: Pull&Bear lands in Denmark

Madrid – Inditex continues to advance its growth strategies for 2026. In line with its plans, the company has just opened the first Pull&Bear store in Denmark. This inauguration helps the group consolidate and expand its presence in Europe. It also demonstrates its continued confidence in its youth fashion brand, despite the low performance...

Retail

Superdry plots 21 new store openings amid European expansion

Superdry is accelerating its retail growth strategy with plans to open 21 new stores across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of these locations will be situated in the UK, while the remaining six will bolster the brand's presence in mainland Europe. Among the confirmed European sites are...

Retail

Form Academy: a luxury vintage e-commerce platform's educational initiative

Form, a platform specialising in luxury vintage, is launching an unusual initiative for an e-commerce site: the creation of a research-based educational lecture series called Form Academy. Announced in mid-March, the project aims to satisfy the public's appetite for knowledge. This audience is now as interested in acquiring fashion knowledge as...

Retail

23 years later: Mango confirms return to Argentina

Madrid – Mango is adding a new market to its list of over 120 countries with its upcoming return to Argentina. The Spanish company will resume operations both in-store and online, following its exit in 2003. To put the exit into context, Mango first entered Argentina in 1998. The company decided to cease its operations in the country in 2003 due...

Retail

Investigation opened in Italy against Sephora and LVMH for sales to teenagers

Milan, Italy - The Italian competition authority announced on Friday it has opened an investigation into French luxury giant LVMH Moët Hennessy Louis Vuitton (LVMH). The probe targets its brands Sephora and Benefit for promoting “the early use of adult cosmetics by children and teenagers”, including anti-ageing creams. The authority, the Autorit...