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Asos continues push in the US with Fourth of July weekend pop-up

British online retailer Asos is continuing to drive growth and brand awareness in the US with a new pop-up for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The pop-up, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready womenswear styles....

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Retail|IN Pictures

In Pictures: From Gentle Monster to Alhaja, summer’s most inventive pop-up shops

By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....

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