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Inditex expands retail strategy with new pop-up stores for Zara Man and Massimo Dutti

Madrid – Spanish fashion multinational the Inditex group has welcomed the new spring/summer 2026 season. It has done so not only by updating its product offering but also by launching new pop-up stores. While this format is not new for the company, these activations appear to be taking root and solidifying as a new pillar of its commercial...

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