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Atelier Ninety Five makes retail debut with exclusive Selfridges launch

Contemporary womenswear label Atelier Ninety Five has launched exclusively at Selfridges, marking the brand’s first retail partnership and physical store presence. The launch introduces the brand to Selfridges’ international luxury customer base with a curated edit from its SS26 collection, including lace co-ords, draped jersey pieces, relaxed...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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