Indonesia, Mexico and the Philippines are the most in-demand markets as the fastest rising e-commerce countries, according to new research by card and account comparison service Merchant Machine. The e-commerce market grows larger every year with the help of technological advancements, and this new […]

Fabindia is turning its focus more on fusion wear. Reason: More and more youngsters, now prefer ethnic fusion wear (a mix of modern and traditional wear) to work and casual meetings. Fusion wear appeals to a larger segment and is not restricted to occasions. Meanwhile, Fabindia will discontinue its […]

British brand Marks & Spencer has revised its price points in India aiming to attract more younger customers. From a brand that catered to consumers over 35 years, M&S is changing its strategy to cater to the millennial Indian crowd. Starting price points have become affordable. The price of women’s […]

Under Armour opened its maiden store in New Delhi. The US brand sees India as one of its fastest growing markets. The company will open 10 stores in the country during the first year and will assess the roadmap for expansion after seeing the growth. The brand will start operations by opening stores […]

The biggest fashion trend of 2018, hands down, was nostalgia. “1990s fashion”, “1980s fashion” and “grunge fashion” topped Google’s list of most-searched fashion terms in the United States last year. Big logos, baggy jeans, scrunchies, jelly shoes, chunky sneakers and butterfly clips have all made a […]

Designer Rohit Bal has expanded his range of men’s accessories to include women’s handbags, bags, belts, eyewear and fragrances. The line was created in collaboration with Spice Jet in April 2017. Bal now plans to distribute the line across India. Bal’s new range of accessories feature a range of men’s […]

English footwear and apparel brand Reebok has announced a new loyalty program. Called Unlocked, the program is the first loyalty service the brand has offered and reward customers with points that can be earned in several ways. Like most loyalty programs, Reebok awards its points when shoppers buy items, […]

Nykaa, the online fashion and beauty retailer plans to add more brands to its basket this fiscal. Also on the works are 45 brick-and-mortar stores across the country, up from 35 as of now. The startup was founded in 2012. Nykaa originally launched as an online fashion retailer, later forayed into offline […]

Max Fashion aims at being India’s first billion dollar fashion brand in the next three years. The fashion retailer is looking to opening 300 new stores in the country by the end of financial year 2019. Globally, Max has over 400 stores across 19 countries. The plan is to achieve a target of 500 stores […]

Allen Solly has launched a new set of trousers that incorporates blends, which provide comfort and mobility. With innovative detailing and modern construction this collection aims at redefining the trouser category. The stylish collection of fashion forward trousers by Allen Solly comes with a sporty […]

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