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Global football merchandise market growth signals new skills demand for fashion and retail education

The global football merchandise market is projected to see significant growth between 2025 and 2035, driven by major sportswear companies including Adidas, Nike and Puma. The expansion is being fuelled by digital retail innovation, global fan engagement and the increasing commercialisation of sports culture. While the report focuses on market...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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