INTERVIEW “Data is the new oil and artificial intelligence is the oil drill”. These words, uttered by senior ecommerce strategist Jorij Abraham, closed the last IAF World Fashion Convention, held in the Netherlands in October. They followed a seminar in which all panelists unanimously urged retailers […]

OPINION It doesn’t take much observation to notice that a radical change is raging through our current retail landscape. A change that is not only affecting retail, but the consumer industry as a whole. The hospitality business, the food and service industry, travel, financial services, energy, entertainment, […]

HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai. HRX is a fashion and lifestyle athleisure brand backed by actor Hrithik Roshan. Currently it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is looking to add […]

House of Masaba has launched its first menswear collection after hinting for months. Masaba Gupta had been teasing customers for months on social media by posting several photos of Bollywood celebrities wearing menswear by her label House of Masaba. Her first menswear offerings were modeled by Roshan […]

Indian premier league (IPL) club Chennai Super Kings has launched Peter England’s wedding collection. With the collection, the brand is looking to tap the wedding market especially in Southern states ahead of the upcoming wedding season. It is banking on the popularity of CSK cricketers to drive sales […]

Landmark Group’s apparel brand Max Fashions is looking to open another 50 brick and mortar stores in 20 new Indian cities in upcoming three months. The fashion retailer has strengthened its retail presence with the opening of its fourth store in Bhubaneswar, Odisha. The new store is located in DN Regalia […]

Those who thought the “yellow vest” movement in France had lost momentum were definitely in the wrong. Participation in the weekly protests grew again last weekend, following a holiday drop. About 50,000 people took to the streets across the country. Once again, the marches started peacefully, but quickly […]

Seiko Watch Corporation has opened an interactive hub of its watchmaking to allow visitors to "look, feel and experience" the rich history and heritage of the brand. The Seiko Dream Square is a new four-story retail complex in the heart of the watch brand’s birthplace in Tokyo's Ginza district and showcases […]

The private label apparel line from RP-Sanjiv Goenka Group, 2Bme, plans to open 10-12 EBO’s in prime malls of Kolkata, Delhi & NCR and Hyderabad. The brand recently launched their second exclusive brand outlet at Acropolis Mall, Kolkata. The 2,000 sq. ft. store on 2nd floor at Acropolis Mall, Kolkata, […]

Window displays serve for much more than just informing passers-by about the products on offer, the price range to be expected and whether the store is or isn’t holding a sale. When done right, window displays intrigue consumers not only about the products, but the entire ambient inside the store. Take […]

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