Ahead of the festive season e-tailers in India are willing to let go of significant margins across categories to bring prices down and boost sales. An economic slowdown is affecting consumer spends. While e-tailers do offer such incentives during the festive season, the quantum of waiver is perhaps […]

Snapdeal will have a series of mega sales, one from September 29 to October 6, 2019, and one in the second and third weeks of October. These coincide with Navratri and Diwali and Snapdeal expects more than 85 percent of its sales to come from non-metro users. Special deals will be offered on a wide […]

Reliance Industries is pivoting from an oil-led conglomerate into a more consumer-facing company. With this in view Reliance is looking to buy fashion and child-focused retailers abroad and partner global sports and beauty brands as a part of its expansion into consumer markets. The company is also […]

High Street Essentials (HSE) recently launched its 12th Indya store and this one in New Town, Kolkata. It is the brand’s first store in the city. Spread across 750 sq. ft., the store houses an exciting and extensive range of fusion separates – tunics that span from traditional kurtas to new-age draped […]

Balmain is making its way into the cosmetics world. The French fashion house, led by creative director Olivier Rousteing, has partnered with makeup mogul Kylie Jenner to create the latest collection for her namesake cosmetics line. Jenner announced the collaboration in a post on her Instagram account […]

Zalando has shared the first positive results following a new pilot delivery service operated by private persons. The German fashion giant has been piloting private pickup and drop-off points in Denmark (Aarhus and Copenhagen), which see members of the public sign up to be ‘Din Nabo’ (or ‘your neighbor’ […]

RESALE TUESDAYSThe stigma against second hand apparel and footwear is quickly becoming a thing of the past: according to a recent report by resale platform ThredUp, the market has grown 21 times faster than first hand fashion retail over the past three years and is expected to grow from 24 billion US […]

Max Fashion has partnered NGOs to run a clothing donation initiative. The brand will encourage customers to donate clothing which will be passed along to those who need it. For this initiative Max Fashion has collaborated with organisations including Hope Foundation, Rotary Club, and Voice of World. […]

XYXX Apparels, based in Surat, plans to ramp up its presence in multi-brand outlets, hire more people, expand its sales and marketing efforts, introduce an exciting pipeline of new product and category launches, and open up new geographies in India as well as new channels. This is a premium range of […]

House of Pataudi the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, launched a new series of videos that establish a deep emotional connect with audiences from across regions and diverse cultural backgrounds. These are being launched through a new brand property called, […]

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