Latest Articles in Retail

Shein to open in provincial BHV stores this Wednesday, following Paris debut

Initially announced for late 2025, Shein stores are opening this Wednesday in four provincial BHV department stores. The rollout comes four months after the outcry caused by the brand's first permanent store opening at BHV Marais in Paris. These openings in French cities Limoges, Angers, Dijon, Grenoble and Reims stem from a partnership unveiled...

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OVS to debut in Mumbai following successful India entry

Italian fashion retailer OVS is set to strengthen its presence in the Indian market with the launch of its first store in Mumbai on March 14, 2026. The opening at Sky City Mall, Borivali, comes four months after the brand entered the country via its flagship debut in New Delhi in October 2025. Mumbai is considered a key territory for the group...

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Retail

Digital tools are reshaping the high street, not ending it

For years, the narrative has been simple. Digital retail is growing, high streets are declining, and physical fashion shops are slowly becoming irrelevant. But that story is too neat, and it misses what is actually happening on the ground. The high street is not disappearing. It is being reshaped. People still want to shop - just on their terms....

Retail

Mango expands Ireland presence with new store in Limerick

Spanish fashion giant Mango has unveiled a new store in Limerick, Ireland, expanding its presence in the region amid a wider retail rollout. Located on O’Connell Street, within a prominent building in the city centre, the store was hailed as a “strong endorsement of Limerick’s continued growth” by director general of Limerick City and County...

Retail

KNWLS opens pop-up concept store during LFW

KNWLS has unveiled a temporary concept store in London during the city’s ongoing fashion week, designed to reflect what a physical space of the British label could look like. Open from February 20 to 23, and located at The Painting Rooms, the store offers an edit of core and exclusive pieces from the brand’s SS26 collection. Its interior is...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

Retail

Topshop to return to UK high streets through John Lewis partnership

Topshop is continuing its rollout, this time with a physical return to the high street through a new partnership with John Lewis. The label has been introduced to 32 of the department store chain’s locations, building on a broader expansion to John Lewis’ fashion category. While Topshop itself has relaunched at all the aforementioned stores, its...

Retail

Australian fashion brand Cotton On launches in India with Apparel Group

Dubai-based retail conglomerate Apparel Group has announced a strategic partnership with Cotton On, Australia's largest global fashion and lifestyle brand, to launch and scale the brand within the Indian market. The agreement, announced on February 17, 2026, targets India's rapidly expanding demographic of young, premium-buying consumers. The...

Retail

Crew Clothing continues retail expansion, confirms new Kent store

Crew Clothing is continuing its retail expansion, this time with a new store due to open at Bluewater, a shopping centre in Kent. Scheduled to open February 26, the 1,050 square foot space intends to reflect Crew’s signature identity, evident in a “relaxed coastal spirit” that mirrors the brand’s windsurfing roots. The site builds on the British...

Retail

Gymshark to enter Germany’s physical retail market with two retail partners

British activewear brand Gymshark is due to make its debut in the German retail market, opening two permanent retail spaces in multibrand sports retailer Engelhorn and department store Breuninger. Since 2022, the company has been slowly rolling out a global brick-and-mortar presence, after the opening of its first flagship store in London. It...

Retail

Aritzia eyes 200 US stores, mulls London location

Canadian womenswear brand Artizia is on a growth path. The retailer is eyeing 200 stores in the US, and is believed to be plotting a new location in London. In an interview with WWD, Karen Janes, the company’s executive VP of real estate, said it was expecting to open 13 new stores in “premier locations” this year, alongside four strategic...

Retail

Eddie Bauer shifts to digital-first strategy amidst retail operator bankruptcy filing

Iconic American outdoor brand Eddie Bauer has entered a transformative period characterized by a strategic bifurcation of its business model. While the brand’s intellectual property (IP) owner, Authentic Brands Group (Authentic), accelerates a high-performance digital and wholesale strategy, the company’s North American retail operator has filed...