Indian consumers are increasingly spending more on ethnic wear. The merchandise, especially premium ones, which was mostly visible on catwalks and bridal scenes a few years ago has now turned mainstream and is being worn daily. Brands like Biba, W, Aurelia and Manyavar have almost doubled sales over […]

Footwear brand Lotto runs around 40 EBOs and plans to add another 60 stores every year. Additions to retail space will continue at an accelerated space over the next years across Tier II and III cities. Lotto has created a niche in the Indian sportswear market targeting value segment customers. It has […]

Titan’s premium sari and women’s ethnic wear brand Taneira has opened its biggest flagship store in New Delhi’s posh high street South Extension market. Taneira has tied up with about 200 supply sources across 20 different clusters to source the products from different parts of the country. It is working […]

Worldwide retail with at-home conveniences. Luxury ready-to-wear brand Sies Marjan has partnered with a cross border ecommerce platform to reach consumers internationally. The software, called Flow, allows consumers a localized online shopping experience, regardless of which country they are shopping […]

Luxury second hand marketplace The RealReal has extended its partnership with Stella McCartney, in yet another move to promote sustainable fashion on the part of McCartney’s brand. Everyone who consigns a Stella McCartney item with The RealReal will receive 100 US dollars in store credit to shop at […]

What if you could open the door to the delivery person bringing your online purchases even when you’re not home? Online marketplace Zalando and Belgian Post Group (Bpost) are considering to offer just that. With the help of smart home technology, Belgian customers may soon be able to open their doors […]

Adidas has signed Manpreet Singh, India’s hockey team captain as its new brand ambassador. The athlete has been a source of inspiration for hockey lovers. Adidas believes he is the perfect brand ambassador who will inspire today’s youth to take the game to the next level. As a part of the endorsement […]

Lululemon has taken a page from Amazon's playbook. The Vancouver-based athletic wear brand beloved by yogis has just finished a successful pilot program of a loyalty subscription service, and now plans to introduce the service to more markets. The brand tested the curated shopping experience using consumers […]

H&M has announced that it will be teaming up with cult footwear brand Eytys to release a unisex collection of shoes, clothing and accessories that will be available in selected stores worldwide and online from 24 January 2019. The Eytys x H&M line will see the two Swedish names collaborating on a selection […]

The third edition of Brand Factory’s sale event ‘Free Shopping Weekend’ (FSW) is being held from December 12 to 16, 2018. Over 200 national and global brands are participating in the five-day sale event that offers heavy discounts on a range of apparels. Brand Factory by Future Lifestyle Fashions has […]

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