Burberry is updating its stores to better reflect the label’s new creative vision and repositioning strategy under Riccardo Tisci. Fourteen Burberry stores have gone through architectural and visual changes, including the Regent Street and Bond Street flagships in London and the store on 57th Street […]

Fashionova has opened India’s first design development center. The main objective of the studio is to provide a strong platform to all those who have a flair for the apparel business. It fulfills all business needs, from co-working space, technicians, expert advice to cognitive workshops and exposure […]

New Delhi-based women’s ethnic brand Odhni has introduced a new handloom line that includes saris, lehengas, gowns, and suits made from a variety of Indian handloom textiles. Some of the weaves that feature include cotton, ikkat, khadi, patola, kanjivaram, dharamvram pattu, valkalam, opada, and pethani […]

IN PICTURES Athletic attire brand Lululemon is joining in on creating experiential retail moments for its consumers. According to a press release from the brand, the retailer has opened up a new store — which will be used to manifest the brand’s mission to promote fitness — in the Lincoln Park neighborhood […]

Katrina Kaif has been signed up as brand ambassador for Reebok. The sports brand is banking on the star’s popularity to drive sales of its products in the Indian market. The brand was earlier endorsed by actor Kangana Ranaut. Reebok offers footwear, apparel and accessories for various fitness activities […]

Kartik Aaryan has been signed up as the new brand ambassador for Manyavar. The star’s growing popularity has made him one of the top choices for advertisers. In a matter of time, this rising star has clinched endorsement deals with several top brands and now he has added one more renowned name. He will […]

Designer Ridhi Mehra is set to launch her first flagship store in New Delhi’s Seven Style Mile in Mehrauli. Mehra will launch her brand’s maiden flagship store inside the luxury fashion mall The Kila. The mall, launched in 2015, also features other Indian luxury brands including Amit Aggarwal, Nikasha, […]

Kolkata-based designer Abhishek Dutta has launched Parole a brand of clothing made by prisoners. The brand’s debut collection features a mix of traditional and western wear split into four groups--a formal wear line, a prints line, a denim traditional wear line, and a fusion wear line. It’s a sustainable […]

India’s small scale and khadi manufacturers can sell their goods on a portal specially devised for them. The inspiration has come from Alibaba and Amazon, which provide a big global platform for micro, small and medium players. Micro, small and medium enterprises contribute about 29 per cent to the […]

Raymond is opening more Mini TRS (The Raymond Shop) across the country. It has opened 300 Mini TRS stores especially in Tier III and Tier IV towns. The Mini TRS is aimed at providing the immersive Raymond retail experience across all emerging markets and towns to the discerning customer. Every franchisee […]

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