Odisha-born and New York-based designer Bibhu Mohapatra is talking to with Odisha’s chief minister Naveen Patnaik for setting up an institute to promote the state’s weaving and craft traditions. The institute would not just bring the weavers and craftsmen under one roof, but to also foster a cultural […]

Luxury vintage retailerWhat Goes Around Comes Around (WGACA) has opened a new concept space behind its New York City flagship on West Broadway in SoHo. Called The Vault, the concept space will feature exclusive drops and curated collections, as well as provide a platform to bring partnered collaborations […]

The H&M-owned & Other Stories label has reached the Chinese market for the first time. The six-year-old brand now reaches 16 online markets, on top of its 70 stores in 19 different markets. & Other Stories will now retail in China on Alibaba’s Tmall shopping platform. The largest third-party e-commerce […]

Online fashion startup for women’s workwear, Salt Attire has opened its first offline experience store in Gurgaon. The store features premium collections of work wear clothes, jewellery and niche segment of accessories. Apart from ready to pick garments, Salt Attire offers bespoke clothing, tailored […]

Swedish-Indian designer Sofia Shonali Mehrotra has launched her first collection inspired by her bi-cultural family. The first accessory of this collection is scarves which is a central element to Indian dressing. The muted tones and subtle prints of these scarves are influenced by Swedish minimalism. […]

Mafatlal Industries has launched ‘Mohinee’ women’s wear fabrics. The company plans to launch a complete array of products comprising of dresses and blouse material fabrics under the brand. These fabrics will be sold through conventional two tier distribution network across India. The company will focus […]

Puma has partnered Goonj in an effort to promote a circular economy in India. Puma has been witnessing strong growth in the Indian market and will be investing to expand its retail presence across India to maintain its dominant position. Puma sees India as an important market with huge growth potential. […]

Los Angeles-based sustainable fashion brand Reformation is going global. The brand, which has become known for its conscious, made-in-Los Angeles clothing has partnered with Global-e, a company that provides international e-commerce services to various retailers around the world, to open up its brand […]

Just in time for Labor Day weekend, German sportswear company Puma opened the doors to its first North American flagship store yesterday, located at 609 Fifth Avenue in New York City. It focuses on cutting-edge technology and products, showcasing an immersive brand experience through innovative sports […]

India’s top gold medalist sprinter Dutee Chand has been signed up as a brand ambassador for Puma. The sprinter won India’s first gold at the World University Games last month. The endorsement is for two years and will see Chand lend her name to a range of custom-made sportswear from the firm. She will […]

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