10Pounds news and archive
Hard Currency finds non-metros lucrative for business
Brand Hard Currency was launched by Paresh Chandan in 1995 as an exclusive denim brand only for men. “At present, we have two brands in our portfolio: Hard Currency and 10 Pounds. 10 Pounds offers denim for kids and jeans for women. Hard Currency deals exclusively in men’s jeans and cotton trousers,” informs Unita Chandan, Creative Director Hard...