11.11 news and archive

Brand 11.11 makes a mark with innovative handcrafted khadi denim

Delhi-based brand 11.11’s regular blue jeans is a unique garment manufactured from an indigenous variety of cotton called ‘kala cotton’ that is cultivated without using pesticides. Grown in Kutch, this cotton is then hand-spun in Saurashtra and dispatched to Auroville in Puducherry for dyeing with natural indigo. Its again transported back to...

RetailFeatured

11.11 to bring in 24 billion dollars, leaving Black Friday in the dust

London - 11.11, others known as Singles' Day, is set to leave Black Friday, Cyber Monday and even Amazon's Prime Day eating its dust, as becomes the leading online shopping bonanza. Occurring annually on November 11, Alibaba's shopping holiday is estimated to generate a record 158 billion yuan, 24 billion US dollars of sales this year according...

Apparel

Himanshu and Rathore’s Kutch inspired designs

Designers Shani Himanshu and Smita Singh Rathore’s label, 11:11 takes inspiration Kutch from craftsmen. Their fourth and latest instalment in this design story titled ‘On the road/ Into the wind’ was recently launched at the Mumbai store Atosa. The collection fuses both bandhini and jamdani with block printing and dyeing techniques of marbling...