18 Fire news and archive

18 Fire showcases asymmetric styles for the festive season

Young girls today prefer to be dressed smartly and in the latest trends. Their fashion tastes change with every season. It is to cater to such young women that Indo-western wear brand 18 Fire has launched its new range for Autumn/ Winter. Asymmetric cuts define new styles For upcoming Autumn/Winter, 18 Fire has played a lot with cuts, colours...

Fashion

18 Fire on a growth spree through large format stores

“Festive season always hold great prospects for the garment industry. It was quite good for our brand,” says Rakesh Morvadiya, partner Leela Apparels, makers of the brand 18 Fire, adding, “We have introduced some new elements in our product basket and expect the new launch to bring in good sales.” Expecting a growth level of 60-70 percent...