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Hello Kitty: Wooing Indian kids with products galore

UK-based brand Hello Kitty that had a formal launch recently in Bangalore is now focusing on spreading its retail network. The brand has ventured into the Indian market through a license agreement with 21 Fashion Studios. Commenting on the license deal, Muthukumar, CEO, 21 Fashion Studios says, “We did our autumn/winter ’12 collection in April,...