• Home
  • Tags
  • A T Kearney

A T Kearney news and archive


Study: Fashion and lifestyle to overcome electronics by 2020

A recent study conducted by Google India and consulting firm AT Kearney finds that fashion and lifestyle segments will overtake consumer electronics which at the moment dominates the sales in Indian e-commerce market. Fashion and lifestyle will generate about 35 per cent of the overall gross merchandise value (GMV) by 2020. Women shoppers will...