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Spiritual gurus tap Indian apparel segment with niche brands

India’s fashion retail category is now being crowded by some of the country’s top spiritual gurus who have already launched their own apparel brands. In June 2018, Sri Sri Ravi Shankar’s FMCG brand Sri Sri Tattva forayed into the fashion and clothing category with brand ‘Byogi’ which offers a range of yoga wear, ethnic and casual wear. It is...