abof.com news and archive

Abof.com focuses on fresh western fashion and full-price model

After establishing a strong offline presence in fashion business with Madura Fashion & Lifestyle and Pantaloons, acquired from the Future Group, Aditya Birla group did a thorough research before announcing its ecommerce venture Abof.com. The platform retails its in-house as well as clothing brands from other companies. Fashion is worth Rs 1.87...

Retail

UK’s Metail partners with abof.com

UK-based online fashion retailer Metail has inked a two-year contract with Aditya Birla Group, which recently launched its online fashion portal abof.com. The Metail Experience will enable abof.com to use customer data that has not been tapped previously in order to use the data to deliver customized offerings to customers. Abof.com intends to...

Retail

Aditya Birla Group to launch its online store

Joining the list of physical retailers, who are eyeing an online foray, the Aditya Birla Group is all set to launch its online fashion store abof.com to give a strong competition to existing fashion platforms like Myntra and Jabong. Fashion has always been considered a high margin business in the retail industry and companies are trying to...