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K-Swiss appoints new international brand president

Athletic shoe brand K-Swiss announced the appointment of Rob Langstaff as the new international brand president in a press release. Langstaff has previously worked at performance footwear brands such as Adidas, Brooks and Keen where he gained experience in product design and development as well as supply chain management and distribution. He...

20 Mar 2023

BusinessFeatured

Will Adidas destroy, donate or sell off its Yeezy sneaker stock?

2022 was not a good year for Adidas. With slowing sales in China, a sanctioned Russia and a Yeezy crisis, 2023 has already been christened with a probable operating loss of 700 million euros. This is largely due to the mountain of Yeezy stock Adidas has to reconcile. The options are limited. Selling the stock would lessen the losses but no doubt...

9 Mar 2023

BusinessFeatured

Adidas announces management changes, extends contract of CFO

Sportswear giant Adidas has announced changes to its top team the same day it revealed it swung to a loss in the fourth quarter of the year. The German company said Wednesday that the contract of Harm Ohlmeyer, who has been finance chief since 2017, will be extended for three years, meaning he’ll remain in the post until the beginning of 2028....

8 Mar 2023

Adidas posts Q4 loss, slashes dividend to 0.70 euros

Fourth quarter currency-neutral revenues at Adidas declined 1 percent and in euro terms, total revenues increased 1 percent to 5.2 billion euros. In 2022, currency-neutral revenues at Adidas grew 1 percent, reflecting increases in all market segments except Greater China. In euro terms, the company’s revenues increased 6 percent to 22,5 billion...

8 Mar 2023

Business

Adidas and Yohji Yamamoto extend partnership with collection launch and pop-up

Sportswear giant Adidas is celebrating the 20 year anniversary of its partnership with Yohji Yamamoto through a pop-up retail and exhibition space in Paris. The location will house an extension of the duo’s Y-3 label in an environment that looks to channel Yamamoto’s essence and approach to craftsmanship. Entitled ‘Y-3 Atelier’, the newly...

2 Mar 2023

BusinessFeatured

Adidas and Ye reportedly reach 500 million dollar deal to sell remaining Yeezy stock

Sportswear giant Adidas is said to have reached a new agreement with rapper-turned-designer Ye, formerly Kanye West, following the termination of its partnership with Yeezy. The reports come in relation to rumours currently circulating online and through social media, where it has been noted that the German brand has struck up a new deal with Ye...

27 Feb 2023

Business

Adidas extends partnership with Major League Soccer

Adidas has announced a multi-year extension of its partnership with Major League Soccer (MLS) which will see the sportswear giant continue as the league’s official supplier for clubs and youth academies. Adidas, which is a founding, strategic partner of MLS, is hoping to further its efforts in growing the business both on- and off-field in North...

24 Feb 2023

Fashion Featured

The many hats of Pharrell Williams: From Billionaire Boys Club to Louis Vuitton

The appointment of Pharrell Williams as creative director of menswear at Louis Vuitton closes one of the most talked-about chapters in recent fashion history. At last, it is officially known who will follow in Virgil Abloh's footsteps. Some critical voices may question the multi-talented creative's credentials - some might know him primarily for...

17 Feb 2023

Business |OPINION Featured

Adidas has a billion dollar Yeezy problem

When Adidas quietly closed the Yeezy Supply website last week, it was a marker of an inventory problem that is far from resolved. With thousands of unsold pairs in the German sportswear giant’s warehouses, Adidas will take its first loss in three decades if its Yeezy sneakers are not sold. Adidas shares fell 12 percent on Friday, with the...

13 Feb 2023

Business

Adidas mulls Yeezy’s future in 2023 outlook report

Sportswear giant Adidas has said it is still mulling its future options for Yeezy, the brand of its former collaborator Kanye West, as it reported that it expects any stock write-off to take a hit on its revenues. In the company’s financial guidance report for 2023, Adidas accounted for the “significant adverse impact” that would be caused by...

10 Feb 2023

Business

Beyoncé’s Ivy Park said to be underperforming with falling sales

While Beyoncé regularly comes out on top in the music industry, it seems in fashion her foothold is much less certain with a new report stating that sales for her Ivy Park fashion brand are falling. The singer-turned-entrepreneur is said to be facing questions surrounding her partnership with sportswear giant Adidas in relation to her clothing...

9 Feb 2023

Fashion |In Pictures

Wales Bonner designs Jamaican Football Federation kits

British fashion brand Wales Bonner and Adidas have unveiled new Jamaican Football Federation kits as part of the sportswear giant’s partnership with the country. The collaboration features new home and away kits, a pre-match jersey and a reversible anthem jacket for the men’s team, known as Reggae Boyz, and the women’s team, known as Reggae...

8 Feb 2023