Adidas news and archive

Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...

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Asos uses 'Test & React' model for exclusive Adidas collection

British online retailer Asos has launched a Design collection in collaboration with German sportswear giant Adidas, created using its Test & React model, which allows brands to quickly respond to trends. Traditionally, it takes an average of three to six months from the moment a collection is designed to the moment it hits the shelves. Faster...

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Adidas headquarters raided amid German tax evasion probe

The Herzogenaurach headquarters of sportswear giant Adidas have been raided as part of a multiyear probe into alleged tax evasion reportedly worth more than 1.1 billion euros. The European Public Prosector’s Office (EPPO) told the Financial Times (FT) that it was pursuing a “criminal investigation" against a German “corporate group trading in...

Fashion

Adidas makes first physical drop of NFT collection

Sportswear giant Adidas is bringing its NFT (non-fungible tokens) collection to the real world with its first physical shoe drop as it continues to evolve its ongoing partnership with social-lifestyle app Stepn Go. After building excitement with NFT drops, the German sportswear company is launching its first-ever Stepn Go x Adidas co-branded...

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German Environmental Aid files lawsuit against Adidas

Adidas has just suffered a defeat in a trademark case with the US brand Thom Browne, and now the Herzogenaurach-based sportswear manufacturer may soon be back in court. The German Environmental Aid (DUH) has filed a lawsuit against Adidas AG at the Nuremberg-Fürth Regional Court, the association announced on Monday. The reason for the lawsuit is...

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Thom Browne wins another trademark case against Adidas in London

US men’s fashion brand Thom Browne has celebrated another success in its long-running trademark dispute with the German sporting goods manufacturer Adidas AG. On Saturday, the label, which belongs to the Italian Ermenegildo Zegna Group, announced that it had won a case at the London High Court. In a ruling published on Friday, the judge in...

Fashion

Adidas celebrates après-ski with Moon Boot

Adidas is kicking off the cold season with Moon Boot, with which it has unveiled a collection that moves between après-ski and street style. Adidas has opened its doors to the winter boot specialist, which is part of the Italian sporting goods group Tecnica Group, and is presenting the first Moon Boot collection, the German-based sporting goods...

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Adidas and Puma suffer from tariff fears due to Trump's election victory

Investors avoided shares in sportswear manufacturers Adidas and Puma on Wednesday. While Puma still had quarterly figures to process, the prospect of Donald Trump returning to the White House was seen as a particular burden. According to surveys and forecasts by American media, the Republican has won the presidential election in the US. Adidas...

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Adidas reaches settlement with Ye

Sportswear giant Adidas has reached an out-of-court settlement with former collaborator and rapper, Kanye West – known professionally as Ye. It brings to an end a long-winded legal battle between the duo, first launched shortly after the end of their past partnership, which came to an abrupt close in 2022. Now, Adidas chief executive, Bjorn...

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Adidas records strong Q3 led by 14 percent growth in footwear

Adidas reported currency-neutral revenue growth of 10 percent during the third quarter. In euro terms, revenues grew 7 percent to 6.438 billion euros. For the year ahead, Adidas expects currency-neutral revenues to increase at a rate of around 10 percent, and operating profit to reach a level of around 1.2 billion euros. “The third quarter was a...

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Mathieu Sidokpohou to take over as head of Adidas global sales

Arthur Hoeld, executive board member responsible for Adidas global sales, is stepping down by the end of October 31, 2024. The company’s supervisory board has appointed Mathieu Sidokpohou, 49 to succeed Arthur Hoeld, effective November 1, 2024.Sidokpohou, a French national, joined the company in 2020 as general manager Adidas France. In July...

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Adidas raises outlook on strong Q3

Adidas announced that the preliminary third quarter currency-neutral revenues increased 10 percent and in euro terms, revenues grew 7 percent to 6.438 billion euros. The company has increased its full-year guidance to reflect the better-than-expected performance during the quarter and the current brand momentum. Adidas now expects...