Adidas news and archive

Adidas confirms data breach, customer contact information exposed

Adidas has confirmed a cybersecurity breach in which unauthorized actors accessed personal data belonging to customers who had previously contacted the company's customer service. The compromised information primarily includes names, phone numbers, and email addresses. The sportswear giant emphasized that no passwords, credit card details, or...

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Adidas faces consumer data breach

Adidas has warned consumers of a potential breach of data. The sportswear giant told Reuters that an “unauthorised external party” had garnered certain consumer data via a third-party customer service provider. In a statement to the media outlet, Adidas said: “We immediately took steps to contain the incident and launched a comprehensive...

Fashion

Asics pledges to stop sourcing and using kangaroo skins in footwear

Japanese sportswear brand Asics has announced that it has stopped sourcing kangaroo skins for its athletic footwear. The news comes days after German brand Adidas revealed that it had halted the use of the marsupial skin for its soccer cleats. Asics confirmed its decision to step away from using kangaroo leather to the Animal Wellness and the...

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Brand battle: Steve Madden sues Adidas over design

US shoe brand Steve Madden has sued the German sportswear giant Adidas. In the complaint, Steve Madden stated that they were “fed up” with Adidas continuing to object to designs that they believe do not infringe on Adidas’ brand image. Steve Madden’s complaint was filed on Wednesday in the federal court in Brooklyn, New York. Reuters was the...

Culture

Rivalry between Adidas and Puma to be adapted in US series

The rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small Bavarian town, is being adapted into a television series thanks to family archives, the producers announced on Sunday. The series brings one of the most fascinating family conflicts in business history to the screen: Adolf “Adi” Dassler, founder of...

People

Adidas chairman Rabe allowed to continue for another year

Bertelsmann media group's chief executive officer, Thomas Rabe, can continue as chairman of the supervisory board of German sportswear manufacturer Adidas for another year, despite strong opposition from shareholders. At the annual general meeting in Fürth, Rabe received only 64.4 percent of the votes from Adidas shareholders. However, the...

Fashion

Adidas halts sourcing Kangaroo skins for its athletic footwear

German sportswear giant Adidas has announced that it has stopped sourcing kangaroo skins for its athletic footwear and will not purchase any skins from the marsupials in the future. The announcement, made by Bjørn Gulden, CEO of Adidas, comes after an in-person appeal from Wayne Pacelle, president of the Center for a Humane Economy, who...

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Adidas investor set to vote against chair re-election

A shareholder of sportswear giant Adidas has said it will be voting against the proposal to reappoint Thomas Rabe as chair of the company at its upcoming Annual General Meeting on May 15. Allianz Global Investor, Adidas’ 13th biggest investor, said the decision to disapprove of Rabe’s re-election comes as the firm determined that this role next...

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American footwear industry warns of tariff fallout

A coalition of major U.S. footwear companies is sounding the alarm over the potential devastation of new tariffs, warning that the levies could trigger widespread business closures, job losses, and price hikes for consumers. In a letter to the Trump administration, the Footwear Distributors and Retailers of America (FDRA), representing industry...

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Adidas more than doubles quarterly profit

German sporting goods provider Adidas AG had a successful start to the 2025 financial year. After the company had already published key data a few days ago, it presented its full results on Tuesday and reported strong increases in sales and earnings. In the months from January to March, group sales reached 6.15 billion euros, an increase of 12.7...

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Adidas exceeds expectations in first quarter

German sportswear provider Adidas AG made a surprisingly good start to the 2025 financial year, according to selected key figures published by the company on Wednesday evening. According to preliminary figures, sales in the reporting currency, adjusted for exchange rate changes, each rose by 13 percent compared to the same period last year,...

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Shein reigns supreme, taking the lead apparel market share in 2024 amidst a tough economy

Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...