Adidas news and archive

Adidas and Stella McCartney team up on away kit for Arsenal Women

Sportswear giant Adidas has unveiled the first away kit and travel range for Arsenal Women football team made in collaboration with British designer Stella McCartney. The limited-edition, eight-piece collection includes looks for both on and off the pitch, with items such as a jersey, shorts, zip-up jacket, track-style pants and an oversized tee...

Business

Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...

Business

Adidas CEO defends former collaborator Kanye West

A remarkable statement has been made by Adidas CEO Bjorn Gulden, who indicated in the podcast 'In Good Company' that he did not think entrepreneur, designer and artist Ye (formerly known as Kanye West) meant the anti-Semitic statements he made. Among other things, these statements by Ye caused Adidas' collaboration with the artist for the Yeezy...

Fashion |In Pictures

Adidas Originals launches first-ever US college sneaker collection

Adidas Originals has unveiled its first-ever footwear collection customised for five National Collegiate Athletic Association (NCAA) partner colleges in the US to tie in with the start of the college American football season. The Adidas Originals ‘Rivalry’ collection features officially licensed colourways for five NCAA schools, Grambling State...

Business

Adidas and JD heads join Women’s Sports Alliance advisory board

The Women’s Sports Alliance (WSA) has announced new members of its advisory board, in place to aid in the organisation’s mission of advancing the careers of female athletes. The board is led by former Adidas vice president of sales, UK and International, Phil Benton, with fellow industry veteran and sustainability lead for Adidas Europe...

Fashion

Coty renews long-term license partnership with Adidas

Beauty company Coty has renewed its long-term license agreement with sportswear giant Adidas to continue capitalising on the wellbeing and athleisure trend in beauty. The renewal will allow Adidas and Coty to continue to focus on personal care, wellness, sports, and sports lifestyle, with "pioneering research and innovation into areas such as...

Fashion

Demand for Yeezy has yet to wane

Demand for Yeezy sneakers has not faded, despite almost a year of controversy surrounding Adidas’ now broken partnership with Ye, formerly known as Kanye West. The first drop, which was sold between April and June, secured the sportswear giant 400 million euros, and has also seen the value of Yeezy's on the secondary market continue to soar....

BusinessFeatured

Adidas expects sale of Yeezy inventory to further drive results

In the second quarter of 2023, currency-neutral revenues were flat at Adidas versus the prior-year level and in euro terms, the company’s revenues declined 5 percent to 5.343 billion euros. Even in the first half of 2023, currency-neutral revenues were flat, while in euro terms, revenues decreased 3 percent to 10.617 billion euros. On August 2,...

Business

Adidas renews 1.1 billion dollar partnership with Manchester United

Sportswear giant Adidas has renewed its partnership with British football club Manchester United, extending the duo’s relationship for a further 10 years until June 2035. The deal, which amounts to 900 million pounds (or over 1.1 billion dollars), will see Adidas continue on as the football club’s official kit supplier. Manchester United and...

Fashion Featured

Football World Cup: Nike, Adidas and Puma do not sell goalkeeper jerseys

Major sporting goods groups such as Nike, Adidas and Puma rely on an ever-growing selection of football jerseys and even offer special, alternative and warm-up jerseys for fans. Even the apparel of the professional women's teams are now part of the companies' fan range - apart from the goalkeeper's jerseys for the World Cup. The missing...

Business

Adidas announces second phase of Yeezy inventory sale

Sportswear giant Adidas has announced the second release of its leftover Yeezy inventory which is set to drop throughout August across the world. The announcement comes days after it was reported that the first batch released as part of its previous sale in May had garnered the company 565 million dollars in orders for the unsold products. Like...

BusinessFeatured

Adidas raises full year outlook

The sporting goods group Adidas is becoming more optimistic for the current year after the first sales of its inventory of "Yeezy" products. In addition, the Adidas business itself developed slightly better than expected in the second quarter, the company announced on Monday in Herzogenaurach after the stock exchange closed. The expected loss...