Adidas news and archive

26 Nations, 26 Stories: How Adidas navigates global culture through football kit design

In less than two months, one of the world's biggest sporting events, the men's Football World Cup, is set to take place. The tournament, this time held across Canada, Mexico and the US, is not only the sporting event of the summer. It is also the grand finale of a historic collaboration: Adidas as the outfitter of the German national football...

Fashion

PLC Detroit launches free costume design course with Ruth E. Carter

Pensole Lewis College of Business and Design (PLC Detroit), America’s only design-focused historically Black college and university (HBCU), is making costume design education accessible with a free digital learning course, developed in collaboration with two-time Academy Award-winning costume designer Ruth E. Carter and sportswear brand Adidas....

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Business

Shares: Adidas recovers following positive Citigroup outlook

Adidas shares benefited from a positive outlook from Citigroup on the reporting season on Friday morning. Shares in the Herzogenaurach-based company climbed by up to 1.4 percent on the Tradegate trading platform to almost 139 euros (162.4 dollars), above their previous day's closing price on Xetra. Technical chart resistance is expected at the...

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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment

On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...

Fashion |In pictures

Adidas celebrates football with retro market in Shanghai

Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...

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Business

Frasers Group secures almost 6 percent stake in Puma

Investors snapped up shares in Adidas and Puma on Thursday. With share price gains of 4.1 percent and 6.9 percent, the two sportswear manufacturers led the list of gainers on the Dax and MDax respectively. A transaction by British billionaire and investor Michael Ashley provided a boost for Puma. Specifically, it involves the sale of financial...

Fashion

StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

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Business

Adidas to increase sales by two billion euros and extends contract with CEO Bjørn Gulden

Sportswear manufacturer Adidas considers itself well-positioned for the coming years, despite economic and geopolitical turbulence. The company is aiming for further growth in sales and profit by 2028, as it announced on Wednesday in Herzogenaurach. In the current year, currency-neutral sales are expected to increase in the high single-digit...

FashionPress Release

Adidas & Audi Revolut F1 Team Reveal Their First Range, Built for the Entire Team and Its Fanbase

Today, adidas and Audi Revolut Formula 1 Team unveil their first performance-optimized team and fanwear range, marking the start of their journey together. Designed expertly for those racing around the track to those cheering in the grandstands, and beyond, the collection fuses style-first design cues with industry-defining technology from two...

Fashion |In Pictures

Adidas unveils Bad Bunny’s first-ever signature shoe

Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny, ahead of the NFL Super Bowl, where the Puerto Rican rapper and singer is performing the halftime show. The Adidas BadBo 1.0 sneaker blends street and sport, adds Adidas, while also celebrating “the evolution of identity and self-expression,”...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

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Adidas records strong revenue growth and initiates share buyback

German sportswear group Adidas has reported strong preliminary financial results for the full year 2025, supported by double-digit growth across all market segments. The Herzogenaurach-based company reached a record revenue level of 24.81 billion euros (29.58 billion dollars), representing an increase from 23.68 billion euros in 2024. This...