Alok H&A news and archive

Alok H&A: Riding high on new launches and stores

Alok H&A, the retail brand from Alok Industries is riding high after launching a new active wear line with cricketer Bret Lee. To brand’s current product expansion plans includes launching a polo T-shirt range Falcon Club and tying up with another UK-based brand to retail in India. On the retail side, its expansion plans include having 300...

Fashion

Alok H&A: Tapping smaller cites with lifestyle concepts

Alok H&A, the retail brand from Alok Industries, is aiming for a makeover of its stores by this Diwali as per the lifestyle concept. On display will be accessories, shoes, bags, watches, jewelry, apart from apparels and home furnishings. It also plans a lot of promotions and a 360 degree ad campaign. “In terms of store reach, we have aimed for...

Fashion

Men and fashion: It’s boomtime in men’s wear

After a lull, men’s apparel brands in India are back in business. The category which is used to see fairly high growth rates of 20 to 40 per cent is suddenly seeing a 60 per cent growth. Men are stocking up their wardrobes in great style this year. “We are seeing a kind of buoyancy in the apparel sector, probably due to the booming market and...