Alphabet news and archive

YouTube to launch first official live shopping channel

YouTube is set to launch its first official shopping channel in South Korea on June 30, becoming the world's pioneer in this domain. The channel will provide a live commerce platform for companies and feature around 30 brands at its launch, reported Yonhap News Agency. YouTube's move into the shopping space aims to create an engaging and...

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Launching video commerce, YouTube wants to become a shopping destination

With clickable content soon to be the norm at Netflix, online shopping may have a new contender in the mix, with YouTube launching a Holiday Stream and Shop livestreaming event as part of its e-commerce ambitions. The move into online shopping would see YouTube users sell a mix of their own merchandise and select brands directly via the...