American Eagle news and archive

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

Retail

American Eagle targeting back-to-school sales with Snapchat

US retailer American Eagle is teaming up with social media platform Snapchat to connect with students to drive in-store back-to-school shopping. In a statement, American Eagle said it was partnering with Snapchat’s ‘Snap Map’ feature “to meet students where they’re already shopping, connecting, and planning their next move,” by placing more than...

Member

Business

American Eagle lifts profit guidance

American Eagle Outfitters (AEO) announced that fourth quarter-to-date comparable sales to January 4, 2025, were up in the low single digits, tracking ahead of recent guidance of positive 1 percent. The company said trends across American Eagle and Aerie were positive. As a result, American Eagle is raising its fourth quarter outlook, with...

Member

Business

AEO Inc. reports growth across all brands for Q3

AEO Inc. reported an increase of 3 percent in total comparable sales for its third quarter, following a 5 percent growth in comparable sales during the same period last year, highlighting the success of the company’s profitable growth plan. The parent company of American Eagle and Aerie, AEO Inc., reported a 1 percent decline in total net...

AEO Inc. reports growth across all brands for Q3

Member

Business

American Eagle subsidiary Quiet Platforms announces partnership with JLL

Quiet Platforms, a wholly owned American Eagle Outfitters Inc. subsidiary, has announced its partnership with the real estate company Jones Lang LaSalle Incorporated (JLL). In December 2022, the companies announced their cooperation for the new year to accelerate the opening of new fulfilment centres in the US to serve brands in the supply chain...

Retail

American Eagle and Aerie Carnaby store openings fall through

The highly anticipated UK store debuts for American Eagle and Aerie have been scrapped after the brands’ licensee company AEO EU descended into liquidation in January. The US fashion brands were set to open their first stores in the country at London’s Carnaby location in December. However, the brands’ owner American Eagle decided to terminate...

Member

Business

American Eagle defers Q1 dividend payment, furloughs employees

American Eagle Outfitters, Inc. has announced that in response to ongoing store closures due to COVID-19, the company is taking a series of actions to preserve financial strength including a suspension of its share repurchase program and deferred payment of the first quarter cash dividend; temporary furloughs of store, field and corporate...

Member

Business|ANALISYS

Market favors American Eagle’s pledge to become carbonneutral by 2030

New York – U.S. retailer American Eagle Outfitters Inc (AEO) has unveiled its new sustainability goals which include becoming carbon neutral by 2030. The announcement has added to Wall Street’s positive outlook for the retailer’s stock. American Eagle explained in a corporate release on Monday that this pledge covers all of its owned and...

Retail

American Eagle enters licensing deal with Aditya Birla for India stores

American Eagle has entered a multi-year licensing deal with Aditya Birla Group to open licensed stores in India. The first stores will come up in Mumbai and Delhi in spring 2018. The Indian assortment will include the AE Jeans collection and pieces celebrating casual American style. Andrew McLean, American Eagle's EVP-Global Commercial...

FeaturedMember

Business

American Eagle acquires Todd Snyder for 11 million dollars

New york - When you think of American Eagle, you don't exactly think of a contemporary men's wear label with pieces that usually cost a few hundred dollars. That's a thought you'd have when you think of Todd Snyder, who was bought for 11 million dollars in cash and stock by American Eagle in a deal that was announced this morning by WWD. Todd...