Business|Interview Featured
A visit to Arc'teryx in Munich: Why the outdoor brand distances itself from luxury and trends
Arc’teryx is on an expansion course. In recent weeks, two new stores were opened in Germany while New York City became home to the brand’s largest flagship to date. The strategy has been in place as direct sales continue to pay off, particularly in terms of the profitability of the parent company Amer Sports. However, the focus of the Canadian...
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