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Infographic - Can Gap bounce back after becoming fashion's 'basic' brand?

Gap was once seen as the ultimate American brand for fashion basics, but over the years the US retailer has struggled to hold consumer interest as attention for its denim jeans and fleece pullover waned. Now with increasing competition from fast-fashion retailers, Gap's popularity is fading fast and parent company Gap Inc has found itself in...

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Can Gap bounce back after becoming fashion's 'basic' brand?

America's former sweetheart Gap was once praised for its timeless basic collection as everyone sought out its denim jeans and fleece pullovers. However as the wheel of fashion continues to turn, attention for the brand waned greatly over the years as consumers moved onto bigger and brighter fashion grounds. As the brand's popularity fades and...