Artificial Intelligence news and archive

How Tamaris uses AI for Predictive Pricing: a conversation with 7Learnings at NRF Retail Big Show

Paris - At the NRF Retail Big Show, FashionUnited spoke with Eiko van Hettinga, Co-Founder of Berlin-based tech company 7Learnings, which provides AI-powered predictive pricing software for retailers. He explained why pricing is one of the biggest levers for profitability, how predictive pricing works in practice, and how brands like Tamaris are...

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Business

Technology, a new strategic priority for luxury houses

Luxury houses are significantly increasing their spending on technology. This is the main finding of the fourth edition of the "Luxury and Technology" report conducted jointly by Bain & Company and the Comité Colbert. Technology, an essential strategic lever The study reveals that 85 percent of chief executive officers believe that technology is...

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Business

Overview of AI virtual stylists software

AI Virtual Stylists have become essential tools for forward-thinking businesses seeking to elevate customer experience, streamline operations, and boost profitability in an increasingly digital marketplace. Across the global apparel sector, thousands of brands—from large retailers to independent boutiques—are adopting AI-powered styling...

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Business|Interview

How Botika is transforming brand content creation with AI-powered fashion photography

Doubling your customer base is a common goal that most fashion startups share. But doubling your customer base within the span of a month? That's a different story, one that Botika AI, a generative AI fashion company specializing in the creation of content and product photos using AI models, found itself in last December. A perhaps enviable, but...

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Business

Accused murderer ends up as a Shein model: a reminder of the risks of AI

The image of Luigi Mangione, accused of murdering the chief executive officer of UnitedHealthcare, began circulating online a few months ago. He became a strange and unexpected idol, with women queuing at the courthouse door. His definitive leap to virality came when his image was projected in a Boston nightclub. This occurred during a...

Video

Video: Fashion Innovation Agency founder on exploring AI's impact on fashion

Matthew Drinkwater, founder of the Fashion Innovation Agency, and Ann Claes, fashion tech optimist at MASJIEN, explore how advanced AI tools are transforming the fashion industry. They will discuss the integration of technology and tradition to redefine craftsmanship for a new era and accelerate the creative process.

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Fashion

Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

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Business

Brunello Cucinelli: Revenue up 10.2 percent in first half

Brunello Cucinelli Spa has reviewed the preliminary revenue figures for the first six months of the year. Revenues totalled 684 million euros. This represents a 10.2 percent increase at current exchange rates (10.7 percent at constant exchange rates) compared to the first half of 2024. Across geographical areas, the Americas saw an 8.7 percent...

Fashion

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...

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Business

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

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Business

Trying on clothes with your own photo and price alert: Google expands AI functions within shopping

Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary • Google is expanding...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...