Artificial Intelligence news and archive

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

Business|Beauty Member

IBM and L’Oréal partner to leverage AI to advance sustainability

Global beauty company L’Oréal is collaborating with IBM to leverage the technology giant’s generative artificial intelligence (GenAI) to advance the creation of sustainable cosmetics. In a statement, the two companies said they will work together to build the first AI model that will uncover “new insights in cosmetic formulation data,...

Video

Video: AI brings together international leaders in “Runway of Power”

Imagine a catwalk where Elon Musk, Pope Francis, Kim Jong-un, Putin or Barack Obama become models in a virtual fashion show that blurs the boundaries between the real and the digital. This concept is the essence of "Runway of Power", a video created with the artificial intelligence tools Midjourney and Luma Labs. The piece showcases the...

From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

BusinessMember

Asos teams up with Microsoft to expand AI capabilities

Online fashion retailer Asos has signed a new three-year partnership deal with technology giant Microsoft to support “operational excellence” through artificial intelligence (AI). Asos said its agreement with Microsoft would drive forward “operational excellence, efficiency, and data-driven decision-making,” and would expand its use of Microsoft...

Fashion Featured

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

BusinessMember

The Shirt Dandy adds new AI functions in collab with Tailoor by Successori Reda

The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...

Business|Beauty Member

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

BusinessMember

Why is the New York Times suing ChaptGPT

There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances - ‘recollections vary’ here too - there are many time-saving tasks from ideation and brainstorming to content...

BusinessPress Release

Class 2023 Graduate Lookbook showcases top global fashion schools collections

International B2B network FashionUnited’s AI-aided lookbook is helping to connect emerging designers with fashion professionals from across the world. With the profound transformation the fashion industry is currently experiencing - whether that concerns sustainability or digital fashion - the growth and integration of the industry’s future...

RetailFeatured

A more personal customer approach: 5 tips for a better online shopping experience

Due to the Corona crisis, purchases are increasingly shifting to the internet. This increases the competition among online retailers. So how can the shopping experience be designed in such a way that customers are happy and shops are successful? The current situation contributes to the digitisation of retail at an enormous rate. Online shops...

Retail

Amazon Fashion launches AI-powered StyleSnap

Amazon introduced its latest innovation in select markets today. The retail giant's fashion category has integrated a feature called StyleSnap to its app to change the way consumers discover clothing online. StyleSnap is powered by AI, using machine learning to find clothing and styles by analyzing a photo. Users simply need to upload a photo to...