arvind fashion brands news and archive

Sachin Tendulkar bats for premium menswear True Blue

After retiring from cricket, Sachin Tendulkar has trained his eyes in a new passion – clothes. He has launched a premium menswear apparel brand True Blue in a joint venture with Arvind Fashion Brands. The brand will open 25-30 stores and is aiming at Rs 200-Rs 300 crore revenue in five years. The first set of stores will be launched in May 2016...

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Sachin Tendulkar launches men’s apparel brand True Blue

Cricketer Sachin Tendulkar has started his new innings and this time it’s in apparel. He has teamed up with Arvind Fashion Brands to launch a premium men’s apparel brand called True Blue. The first outlet will come up in his own hometown, Mumbai in May. Tendulkar and Arvind Fashion Brands have formed a joint venture to launch this label. Apart...