Asos Design news and archive

Asos appoints new womenswear director

Online fashion retailer Asos has appointed Elena Martínez Ortiz as its new womenswear director to lead the vision and strategy of its own-brand offering, Asos Design. In a statement, Asos said that Ortiz would be relocating to London to take up her new role on August 30 and that she will report into Asos chief executive, José Antonio Ramos on an...

Fashion

Asos taps hip-hop artist Swae Lee for exclusive edit

Global fashion company Asos has is looking to American rapper Swae Lee for his style input with an exclusive style edit, available exclusively on the fashion label’s website. The brand, which aims its focus towards young consumers in the young 20-year-old age range, tapped the hip-hop artist due to his noteworthy style and ability to mix and...