babyoye.com news and archive

Mahindra to merge online business of Mom & Me and Babyoye

While continuing with its retail expansion strategy for Mom & Me brand by opening more physical stores across the country, Mahindra Retail, which acquired Babyoye.com last month, plans to consolidate its e-commerce business into a single platform under Babyoye. In August last year, Mahindra brought in Prakash Wakankar from its private equity arm...

Business

Mahindra acquires BabyOye.com

Mahindra Group that already owns and operates baby products venture Mom & Me, has now acquired online baby products store BabyOye.com for an undisclosed amount. Experts view this as a move to strengthen its positioning in the baby-products segment, largely dominated by the unorganized sector. Babyoye, set up by Sanjay Nadkarni and his wife...