Bazaarvoice news and archive

Bazaarvoice launches new Influenster app to expand its online community

Bazaarvoice is expanding its online community of seven million shoppers with its new Influenster app, which matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos. Reviews are still the most influential factor when making a purchase for over three-quarters of consumers (78 percent),...

Business

Bazaarvoice secures majority investment from Thomas H. Lee Partners

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has announced a majority investment from private equity firm Thomas H. Lee Partners (THL). Marlin Equity Partners, the current majority investor in Bazaarvoice, will continue to be a material shareholder. “Over the last year, Bazaarvoice has grown...

Retail

Two thirds of consumers prefer customer photos to professional shots

Visual and social user-generated content (UGC), as opposed to professionally shot imagery, is driving online retail purchases, new research reveals. As much as 74 percent of consumers prefer to see previous customers’ photos and videos on brand and retailer websites, rather than professional snaps, according to a report by digital marketing firm...

Business

Bazaarvoice acquires social commerce solutions provider Curalate

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has acquired visual commerce solutions firm Curalate. The company said the move will help it to create a “powerful offering to lead the growing visual commerce trend” as social shopping becomes an increasingly important factor of e-commerce. According to...

Business

Two thirds of women call for more transparency from clean beauty labels

As World Environment Day approaches, it’s becoming clear that two thirds of women would like their ‘clean beauty’ products to be labelled more transparently. While 61 percent of women feel that beauty products labeled as clean do not contain sufficient information, 69 percent rely on alternative sources for ingredient details. That’s according...

Retail

Effects of Covid-19: consumers value trust, reputation and conversation

New data reveals that 77 percent of consumers hold businesses more accountable than ever, as ‘trust’, ‘reputation’ and ‘conversation’ become almost as important as ‘price’ and ‘convenience’. In response to the uncertainty caused by the coronavirus pandemic, shoppers not only want to be reassured about fulfilled orders and inquiries, but they...

Fashion

Effects of Covid-19: Half of consumers now prioritise availability over quality or price

As Covid-19 continues to cause shifts in shopping behaviours due to store closures and product shortages, new data reveals that one in two consumers are now prioritising availability over quality, price or brand when making purchases. Shoppers now prioritise availability, then price, then quality, whereas before the pandemic they prioritised...