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Adidas becomes official Big3 outfitter with 3-year contract deal

Shoe brand Adidas recently signed a new deal with a basketball league. The iconic brand has partnered with Big3 that will be in full effect starting April 11. The two will be in partnership with each other for three years starting this month, as reported by WWD. The league, founded by Ice Cube and Jeff Kwatinetz, will have Adidas serve as its...

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