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Fashion

Imperial College London and Ponda turn branded merchandise into a testbed for regenerative materials

Branded merchandise may be ubiquitous, but much of it is produced from fossil-based materials and often discarded after limited use. A new collaboration between Imperial College London and Bristol-based biomaterials company Ponda aims to offer an alternative by introducing plant-based insulation into university-branded apparel. The partnership...

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Business|Interview

Ponda co-founder Julian Ellis-Brown talks wetland regeneration, BioPuff growth and fashion industry adoption

As fashion continues to search for lower-impact material alternatives, scaling innovations beyond niche applications remains a significant challenge. For UK startup Ponda, the answer lies not only in developing a new insulation material, but in rethinking the agricultural systems behind them. Founded around the concept of paludiculture, Ponda...

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