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Fashion

BlackSoul: Creating a niche with denim

Aastha Design’s brand Blacksoul launched in 2009 in Mumbai has already spread its footprint to Delhi, Hyderabad, Bangalore and Pune. After tasting success, the denim brand is now focusing on retail expansion. As Prabhas Pande, MD, Aastha Designs explains, “We intend to open EBOs in all metros and small towns. The MBO channel will be addressed...

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