Bollywood news and archive

Skechers signs Bollywood star Kartik Aaryan as newest brand ambassador for India

Skechers, The Comfort Technology Company®, announced that Bollywood superstar Kartik Aaryan has signed on as its newest brand ambassador for India. The award-winning actor will first appear in a marketing campaign supporting the brand’s signature Skechers Hands Free Slip-ins® footwear. Speaking on the association, Rahul Vira, CEO of Skechers...

Podcast

Bollywood Brands Influencing Indian Consumers

Bollywood celebrity brands, such as Being Human by Salman Khan, HRX by Hrithik Roshan and many other are continuing to gain popularity in the fashion market in India, Euromonitor International’s Lifestyle Survey states that in 2019, 28 percent of respondents from India claim to have been influenced by celebrities while making a purchase...

Fashion

Emerging Indian designer shakes up fashion with prints and pret

She's already a leading name in Indian fashion, with customers ranging from top Bollywood stars to teenage girls using their pocket money. Yet 25-year-old Masaba Gupta -- best-known for her quirky cow and camera prints that adorn saris, dresses and even smartphone covers-- puts much of her whirlwind success down to intuition. "My gut just...