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Bosideng, a Chinese outerwear brand, hopes London Fashion Week will bring it prestige
Precisely two years ago Bosideng, a Chinese manufacturer of down jackets, closed its store on London’s South Molton Street and ceased UK operations. At the time the Shanghai-based company cited a lack of return on investment leading it to rent out the property, at least the ground floor, to an unassuming Italian café chain. “We will return to...
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