Boucheron news and archive

Emily in Paris redefines brand integration in streaming era

The latest installment of Netflix's hit series Emily in Paris is revolutionising the landscape of brand integration in television, potentially reshaping the future of luxury marketing. The first four episodes of season 4, which premiered to an audience of over 58 million households worldwide, showcase a sophisticated blend of narrative and...

Business

Boucheron acquires haute jewellery workshop

Haute jeweller Maison Boucheron has strategically acquired a renowned fine jewellery workshop near Place Vendôme in Paris, reinforcing its commitment to expanding production capabilities. Comprising four entities—Blondeau, Belter, Chanson, and FG Développement—the workshop has been operating collaboratively at the same address since 2017....