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Pentland Brands to “hibernate” its Boxfresh brand
Pentland Brands, which owns Speedo and Berghaus, has concluded its global strategic review, which it started before the Covid-19 pandemic, and has announced a number of changes, including plans to “hibernate” its Boxfresh brand and make around 350 redundancies at its UK-based head office to allow it to focus on its core brands. The aim of the...
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