bra news and archive

The world cupped: the inside story of the bra

It rarely sees the light of day but the upscale bra is the most tested, sweated over and highly engineered piece of clothing of all. AFP went behind the scenes at some of the most famous French lingerie houses to draw back the veil on the almost exclusively feminine world of bra making. No other item of clothing provokes such fierce emotions....

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Fashion |INTERVIEW

ThirdLove's Heidi Zak: 'Anything we do is data driven'

London - "We use real women's measurements to create products that fit women better," explained Heidi Zak, CEO and co-founder of lingerie label ThirdLove, on how the start-up uses data during her panel discussion at the Fashion Summit earlier this month. Part of the world's biggest technological conference, The Web Summit, to some it may seem a...