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Columbia unveils brand refresh celebrating “extremes of outdoor adventures”

US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...

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Fashion

Camperlab reinforces independence with new visual identity ahead of Paris Fashion Week debut

Madrid - Camperlab is asserting its distinct identity, separate from its parent company, Spanish footwear specialist Camper, through a refreshed visual identity. This rebranding coincides with Camperlab's much-anticipated presentation at the upcoming Paris Men’s Fashion Week. Camper's management has been strategically developing Camperlab,...

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