Buyer news and archive

ENG: How the Chinese concept store attracts customers in times of crisis

Young fashion retailers, such as the Chinese concept store ENG, are managing to attract customers worldwide despite the difficult economic situation. They offer a product range and shopping experience that is not only attractive to local customers, but also has its finger on the pulse internationally. In the bricks-and-mortar retail sector of...

Fashion |Interview Featured

Buyer Victoria Sagmeister on the balancing act between consistency and change in luxury fashion

From a woodturning workshop to an antique shop to one of the most important destinations for luxury fashion in Austria. Sagmeister is a family-run establishment with a long tradition that moves with the times. The best example? Sagmeister is currently in the midst of another transition phase, says Victoria Sagmeister. Her mother who tapped into...

Fashion

Fashion careers: What does a fashion buyer do?

Being a fashion buyer is one of the most sought after careers in fashion. Behind the glamorous image of a buyer who is travelling the world to select the latest pieces off fashion week runways is a job that requires a combination of skill sets to be successful. Solely responsible for selecting and ordering what is sold in stores to ensure...