Bwitch news and archive

Lingerie brand Bwitch allures Indian women with bold styles

Bwitch, the lingerie brand owned by Genesis Colors, is a leading intimate wear to bring Indian women a host of choices. With its variety of styles and designs, Bwitch has managed to attract customers. Now it is looking at consolidating its position in two of the biggest channels, large format retail chains and a strong trade presence where most...

Fashion

Bwitch plans to add nightwear range this festive season

After witnessing over 80 percent growth in 2012-13, Bwitch is aiming for a 100 percent growth over last year. The company expects growth to be driven by retail expansion and new product additions. “We expect the forthcoming season to be good as we have a new range being added to our existing portfolio. It’s called ‘MTV Showoff by Bwitch’. It...

Apparel

Bwitch.in launched in India

Genesis Colors, which operates Bwitch lingerie brand in India, has launched Bwitch.in as an e-commerce platform to retail Bwitch lingerie online. Genesis has tied up with e-commerce service provider Net Distribution for the venture. Net Distribution operates several online stores for large and mid-sized companies in India. According to the...

Fashion

Bwitch: Enticing the New Gen Women

As the modern Indian women are not shying away from strutting their stuff and learning to do it the right way, many brands are coming forward to help them in this cause. The latest to join the endeavor is Genesis Colors with their brand Bwitch a lingerie line. Designed mainly for woman in the age group of 25-35 years, Bwitch has been described...