Byredo news and archive

Puig prepares to go public, setting share price at 24,50 euros

Spanish fragrance and fashion conglomerate Puig is poised to debut on the stock market this Friday, marking one of the most highly anticipated IPOs of the quarter. The company, which owns prominent brands like Dries Van Noten, Byredo, and Charlotte Tilbury, seeks to raise 2.6 billion euros, with a share price guidance of 24.50 euros per share,...

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Fashion |Breaking News

Puig acquires Byredo for 1 billion dollars

After weeks of speculation which beauty powerhouse would make the winning bid for Byredo, the Swedish fragrance and accessories company known for its minimalist packaging and gender neutral perfumes will be acquired by Puig. Earlier this month a French news outlet reportedL’Oreal, the world’s largest beauty conglomerate, was set to acquire...

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Video

Video: Byredo's Founder is Probably Not What You Expected Him to Be Like

Highsnobiety stopped by Byredo's flagship store in London at 40 Lexington St to meet the brand's founder, Ben Gorham. At 6' 5", Gorham is an imposing figure who grew up playing basketball before earning an arts degree and launching Byredo. Source: Highsnobiety, YouTube.