BYSI news and archive

Indian women crossover to western wear

Indian women are taking to western wear like never before. This trend is increasingly catching up both in big cities and small towns. The catalyst for change are features like, comfort, utility and ease. Western wear, gaining popularity A Technopak study on trends in apparel market in India had pointed out as more and more women are leaving the...

Fashion

BYSI eyes Pune and Bangalore markets

Singapore-based women’s western wear brand BYSI, which entered India a little over a year with DLF Promenade Mall, is trying to redefine the sense of fashion amongst women in India. “Bringing in the styles straight from the catwalks of international runways and ensuring their acceptance is not an easy task. But we have been able to establish...