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PLBY Group and Charactopia Licensing launch Playboy China
PLBY Group, the owner of the Playboy brand, has signed a deal with Charactopia Licensing, a Fung Retailing brand management company, to enter the Chinese market with the launch of a joint venture, Playboy China. The joint venture, valued at 250 million US dollars, will jointly own and operate the Playboy branded consumer products business in...
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