children's fashion news and archive

Kidiliz: history, success, and acquisition of the French brand

Leading European children’s fashion retailer, Kidiliz, is preparing for even more growth in its sector after being purchased by the Chinese group, Semir earlier this year. Ahead of its expansion push, FashionUnited takes a close look at the historic acquisition. Chinese investors have turned their attention to French fashion designers in recent...

Fashion

H&M gets flak for girls' shorts that are too sexy

Slimfit and skinnyfit jeans, tight and skimpy shorts that just cover the butt - to each one their own, one may think, but this is not fashion for adults we are talking about, but for children. Girls aged 8 to 14 fare especially badly at Swedish fashion brand H&M. If they want thigh- or even knee-length shorts, they have to shop in the boys'...