Chromat news and archive

Sex sells at New York Fashion Week

It's an age old trope that is basic marketing 101: sex sells. Rather it's in film, art, or an ad campaign, there is no better way to ensure sales that giving the public something sexy. The runways at New York Fashion Week this season got a little bit sexier, and one of the runway themes this season is sex sells. Berlin-based brand Namilia...

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Fashion

Chromat protests industry size standards with groundbreaking NYFW show

When Chromat's Becca McCharen-Tran unveiled the brand’s spring 2019 collection at New York Fashion Week on Friday, she also put forth a powerful message. As several companies join the effort to offer more inclusive variations of clothing, Chromat’s showcase during the semi-annual event concluded with models strutting down the runway sporting...