Claudio Sforza news and archive

Benetton and Sisley e-commerce sites move to Shopify

To strengthen its e-commerce channel and align the group with the best industry benchmarks, Benetton Group is consolidating its digital strategy by completing the migration of the Benetton and Sisley e-commerce sites to the Shopify platform. "The move marks a transition to a more agile and scalable technological architecture, capable of...

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Benetton Group reduces losses by over 65 percent in 2025

Benetton's turnaround plan is starting to bear fruit. The company, led by CEO Claudio Sforza, will close 2025 with losses reduced by over 65 percent. Appointed in June 2024, Sforza immediately initiated a plan to revitalise and streamline the company and its distribution network. Following the reorganisation, the sales network of the company,...