Positive growth in women’s denim segment increases brand play
India’s women’s wear segment is pegged at Rs 78,500 crores, and expected to grow at 9 per cent for the next five years. And women’s denim wear is growing at 17 per cent year on year, says a Technopak Study. In fact, over the last decade, denim has penetrated deep in metros and mini metros, with growing popularity especially among younger...
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