Colin Kaepernick news and archive

Colin Kaepernick's "Just Do It" campaign boosts Nike sales

Nike Inc.'s (NKE) decision to bring former NFL player Colin Kaepernick for its latest "Just Do It" campaign was widely criticized and was expected to negatively impact its sales. However, it seems that the controversy was overblown and the campaign has driven Nike' sales up. According to Market Watch, after an initial dip, Nike's online sales...

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Video: Nike Campaign Dream Crazy

Narrated by Colin Kaepernick, Dream Crazy provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable. Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Source: Nike, YouTube

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Nike takes a stance by making ousted NFL player face of its ‘Just Do It’ campaign

Nike Inc. has taken a step that usually no multinational corporation would do: It has taken sides by making former San Francisco 49ers quarterback Colin Kaepernick one of the faces of the 30th anniversary commemoration of its “Just Do It” slogan. So far, so usual, given that Nike has sponsored NFL player Kaepernick since 2011. However, the...