Collaboration news and archive

How Primark x Coleen Rooney benefits garment workers in Bangladesh

A high-profile partnership between Primark and Coleen Rooney as reported in the British press, is apparently worth millions. Media personality Rooney, wife of footballer Wayne Rooney, will be the face of a new athleisure collection by the Irish discounter that has been described as “stylish yet practical”. Rooney experienced a spike in...

Fashion

Topshop and Tolu Coker unveil plans for collaborative capsule during LFW

In yet another chapter of Topshop’s ongoing relaunch, the once high street-centric womenswear brand has now struck up a new collaboration with Tolu Coker, unveiling part of a co-designed capsule collection during London Fashion Week. During Coker’s runway show held Thursday, with King Charles III and Stella McCartney observing from the front...

Fashion

Mango Man partners with Savile Row tailor as menswear flourishes

Spanish fashion giant Mango Man is elevating its menswear line through a new partnership with Savile Row tailor Richard James. The collaboration intends to reinforce Mango’s positioning in the premium segment, a press release said, building on an ongoing strategic cooperation with global tailoring ateliers. ‘The Sartorial Journey’ initially...

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Business

Crocs and Lego partner for new footwear collection

Danish toy company Lego and US footwear brand Crocs announced the start of a multi-year global partnership on Friday. The first result of the collaboration is set to launch soon. On February 16, the two companies will launch the “Lego Brick Clog”, an interpretation of the classic Crocs plastic shoe with a Lego design. “Each of these oversized...

Fashion

Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth

Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...

Fashion

Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

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Fashion

H&M and Stella McCartney reunite 20 years later for new collection

H&M and Stella McCartney are launching a new collection almost exactly 20 years after the Swedish fashion retailer and the British designer first joined forces. A preview of the new collection was given on Monday evening at the Fashion Awards in London, H&M announced. At the awards ceremony, stars including models Emily Ratajkowski, Amelia Gray,...

Fashion

Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection

What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...

Fashion

Diesel and Karol G announce 'Tropicoqueta' capsule collection

Diesel's creative director, Glenn Martens, has collaborated with Karol G on a capsule collection inspired by her latest album. The collection embodies the bold, versatile and trend-setting personal style of the Colombian musician, Diesel announced on Wednesday. The collaboration is inspired by her new album, 'Tropicoqueta', which was released in...

Fashion

Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

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Fashion

Glenn Martens gives H&M bestsellers a new twist

Around a year ago, H&M announced its collaboration with Glenn Martens. Now, the Swedish fashion retailer and the Belgian designer are offering a first glimpse into the upcoming collection. “I firmly believe this is one of the most creative collaborations we have ever done,” said Ann-Sofie Johansson, creative advisor at H&M. “Glenn is a true...