Collaboration news and archive

Crocs and Lego partner for new footwear collection

Danish toy company Lego and US footwear brand Crocs announced the start of a multi-year global partnership on Friday. The first result of the collaboration is set to launch soon. On February 16, the two companies will launch the “Lego Brick Clog”, an interpretation of the classic Crocs plastic shoe with a Lego design. “Each of these oversized...

Fashion

Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth

Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...

Fashion

Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

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Fashion

H&M and Stella McCartney reunite 20 years later for new collection

H&M and Stella McCartney are launching a new collection almost exactly 20 years after the Swedish fashion retailer and the British designer first joined forces. A preview of the new collection was given on Monday evening at the Fashion Awards in London, H&M announced. At the awards ceremony, stars including models Emily Ratajkowski, Amelia Gray,...

Fashion

Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection

What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...

Fashion

Diesel and Karol G announce 'Tropicoqueta' capsule collection

Diesel's creative director, Glenn Martens, has collaborated with Karol G on a capsule collection inspired by her latest album. The collection embodies the bold, versatile and trend-setting personal style of the Colombian musician, Diesel announced on Wednesday. The collaboration is inspired by her new album, 'Tropicoqueta', which was released in...

Fashion

Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

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Fashion

Glenn Martens gives H&M bestsellers a new twist

Around a year ago, H&M announced its collaboration with Glenn Martens. Now, the Swedish fashion retailer and the Belgian designer are offering a first glimpse into the upcoming collection. “I firmly believe this is one of the most creative collaborations we have ever done,” said Ann-Sofie Johansson, creative advisor at H&M. “Glenn is a true...

Fashion

Sofia Richie Grainge launches own brand under Revolve

Social media personality and entrepreneur Sofia Richie Grainge has launched her first fashion brand as part of the Revolve Group portfolio. Dubbed ‘SRG’, the label intends to be reflective of the star’s personal approach to fashion. Online, Richie Grainge has established herself as one of the trailblazers of the ‘Quiet Luxury’ trend, embodying...

Fashion

Can Ottolinger and Tinder repair human connections?

Ottolinger and Tinder are bringing people together. Christa Bösch and Cosima Gadient, the Swiss designers behind the brand known for its deconstructed designs, have explored human connections for their Tinder capsule. The US company behind the app announced the collaboration on Monday. It features a “new” and an “old” part. For “Re/Pair”,...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...