Collaboration news and archive

Puma and A$AP Rocky launch 3D printed Mostro mule

German sportswear company Puma, in collaboration with musician and designer A$AP Rocky, is launching a radically reinterpreted shoe model using a 3D printing process. The futuristic mule silhouette premiered in February at the fashion show for AWGE, the artist's label, in New York. It is now being released in a striking blue and red colourway...

Fashion

Red Bull Racing banks on 'Sport Mode' from Crocs

US footwear manufacturer Crocs and the Formula One team Oracle Red Bull Racing are launching a joint limited edition inspired by the dynamism of motorsport. The collection combines aerodynamics and team aesthetics in two different styles, Crocs announced on Monday. The centrepiece of the collaboration is the “Crocband Clog”, whose design is...

Culture

Marine Serre creates upcycled Mona Lisa fashion capsule for the Louvre museum

Paris - French fashion designer Marine Serre has created an exclusive autumn/winter 2026 capsule collection for the Louvre Museum. Inspired by the Mona Lisa painting, the creative concept is based on upcycling. Marine Serre first met the museum's team and initiated this collaboration during the inaugural Louvre dinner in 2025, where she was a...

Fashion |In Pictures

Marimekko and Casetify announce limited-edition tech accessory collection

Finnish lifestyle design house Marimekko and Hong Kong-based tech accessory brand Casetify have announced a collaborative collection set to launch on May 18, 2026. The partnership integrates the heritage of Finnish printmaking with a range of modern lifestyle accessories. The assortment features four distinct Marimekko prints, highlighting the...

Fashion

Lotta Ludwigson x Remei: digital product passport in action

On Thursday, March 19, 2026, Berlin-based slow fashion label Lotta Ludwigson and sustainable Swiss textile producer Remei launched a joint t-shirt collection. The Luma t-shirts are 100 percent traceable via the my-trace app, not only from the organic cotton raw material to the finished product but starting from the seed itself. The t-shirt is...

Fashion

How Primark x Coleen Rooney benefits garment workers in Bangladesh

A high-profile partnership between Primark and Coleen Rooney as reported in the British press, is apparently worth millions. Media personality Rooney, wife of footballer Wayne Rooney, will be the face of a new athleisure collection by the Irish discounter that has been described as “stylish yet practical”. Rooney experienced a spike in...

Fashion

Topshop and Tolu Coker unveil plans for collaborative capsule during LFW

In yet another chapter of Topshop’s ongoing relaunch, the once high street-centric womenswear brand has now struck up a new collaboration with Tolu Coker, unveiling part of a co-designed capsule collection during London Fashion Week. During Coker’s runway show held Thursday, with King Charles III and Stella McCartney observing from the front...

Fashion

Mango Man partners with Savile Row tailor as menswear flourishes

Spanish fashion giant Mango Man is elevating its menswear line through a new partnership with Savile Row tailor Richard James. The collaboration intends to reinforce Mango’s positioning in the premium segment, a press release said, building on an ongoing strategic cooperation with global tailoring ateliers. ‘The Sartorial Journey’ initially...

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Business

Crocs and Lego partner for new footwear collection

Danish toy company Lego and US footwear brand Crocs announced the start of a multi-year global partnership on Friday. The first result of the collaboration is set to launch soon. On February 16, the two companies will launch the “Lego Brick Clog”, an interpretation of the classic Crocs plastic shoe with a Lego design. “Each of these oversized...

Fashion

Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth

Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...

Fashion

Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

Featured

Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...