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How fashion brands can make environmental product claims

The fashion industry is currently at a crossroads. While most brands and retailers welcome sustainability and related issues and are making efforts to reduce their environmental impact and improve conditions for their workers throughout the supply chain, there are stumbling blocks along the way. Global rules and regulations for one, from...

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Just one-fifth of shoppers trust brands’ sustainability claims

While over half of UK consumers (53 percent) believe brands have the power to change the garment industry for the better, just one-fifth trust the sustainability claims made by brands, new research suggests. A massive 83 percent of consumers would be more likely to trust the sustainability credentials of a product if it had been verified by a...