Consumer behavior news and archive

Retail analyst Nikki Baird’s consumer predictions through end of year

As high inflation raises the prices of gas and bills, consumers will be faced with tough spending decisions as seasons change, kids go back-to-school and budgets are weighed for holiday gifting. FashionUnited speaks with Nikki Baird, former retail analyst and Vice President of Strategy at Aptos, about how our purses will be impacted during the...

Fashion

A brand’s social standing may influence consumer shopping behaviour

Consumers expect the brands and business where they shop to be responsible, accountable and share their values, according to a survey conducted by Clutch. Whereas once upon a time it was ok for brands to remain indifferent, companies are expected to speak up, with 71 percent of people surveyed feeling it important for businesses to take a stance...